Neither in basic research nor in the search for new applications do scientists move in a vacuum. No innovation leads an island existence. It is always docked to the real world. Innovations must communicate and interact on a secure basis with the real world, must meet established framework conditions.
Standards make a decisive contribution to ensuring that innovations prevail in the marketplace. And they not only shorten time-to-market, but also facilitate access to the public procurement market.
What is standardization?
Successful products do more than simply solve a market problem. You can trust that they’ll always be of a certain quality, be safe to use, and are readily available when you need them. What makes a product into a household name? The ability to scale while maintaining consistency.
Standardization — misunderstood by many as a simple check-box for regulators — is a way to ensure your product’s consistency as you scale and grow into different markets. This can
help accelerate market entry while clearly communicating what your customers can
expect from you.
How does standardization support innovation?
There are certain rules and conventions that make up the framework for how our society works and how we live within it. For example, how money can be exchanged for goods and services, rules on how markets can operate, how scientific research is done, and how laws and policies are made.
Standardization creates a foundational framework from which innovators can design specific solutions. It provides a set of parameters to work within so that they can focus their energies on creating tailored and impactful solutions.
Still not sure if standardization is the way to go?
Introducing IdeaMania — the game exploring the power of standards
Want to get a feel for what it's like to enter new ideas into the market? Put yourself in an inventor's shoes and explore the process of creating an innovation and releasing it into the market, with the support of a national standardization organization.
Click on the image to start IdeaMania!
Download the app here