Make your business
innovation a
success

Having a brilliant idea comes at the start of your journey as an innovator. There is a long way to go from your innovation to success.

Including standardization within your proposals and long-term plan can help you to promote your project, address new partners and also finally helps you to speed up your market success.

Standardization can help you to:

Promote and sell your innovation

Standards create trust and enable consistency, as well as ensuring interoperability. This makes it much more likely that the market will respond well to your innovation.

Comply with regulations and certifications
As public authorities are also a part of the standardization process, standards can support in the creation of policy and regulation. This makes it much easier for your work to comply with necessary regulations.

Grow your network
Standardization is a co-creation process that spans different roles and sectors, including those involved with new technologies. This means that you'll cross paths with a whole new scope of potential partners.

Access technology and knowledge that supports your entry to market
Developing new standards or modifying existing standards allows us to keep abreast of market, technology, and policy changes—knowledge of which supports your entry to market and helps to enable interoperability.

Get your R&I research proposal accepted

Public funds (i.e. Horizon 2020, Horizon Europe) value standards as a project outcome. Including standardization in your research proposal can therefore increase the chance of proposal acceptance.

Get professional recognition
Your contributions to standards will be certified and recognised in documents called 'CWAs', which are agreements developed and approved by the European Committee for standardization (CEN) that form the basis for new standards.

How we can support you

Help you enter and establish yourself within relevant technology spaces

Indicate whether your innovation is sufficiently reliable and safe to use

Facilitate market uptake of your innovations

Work with you to develop a competitive edge for your innovation

Ensure that your innovation is compatible and interoperable

Prepare your product for public procurement in the future

Find out how innovators benefitted from standardization

How standards help to make products counterfeit-proof

"If you are innovative and you develop products, you should consider standardization immediately. Either use standards or work actively in creating them."

Marietta Ulrich-Horn,
SECURIKETT, Münchendorf, Austria

Read her story here

Developing standards is quick and easy

After only 6-12 months, an agreement called a 'CWA' can be put in place, which serves as the basis for new standards—based on your research. A CWA is published globally and takes 4 simple steps to create:

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Understanding standardization

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